Direct mail for ecommerce brands

Your best emails. Printed and mailed to the 75% who never opened them.

Elaro Mail Engine turns your top-performing email campaigns into postcards — mailed to your existing customers, or to targeted prospect lists we source for you.

Get a free audit → How it works
01 / How it works

Proven email creative. New channel. Done for you.

We're not asking you to start from scratch. Your best campaigns already exist — we just move them where your customers will actually see them. And when you're ready to acquire new customers, we source the list too.

i.
Share your campaign data.
Send your campaign exports or connect your ESP. We identify the emails your customers actually responded to — not just the ones with inflated open rates.
ii.
We redesign for print.
Your top-performing email becomes a postcard — same hook, same offer, rebuilt for the physical format. No new creative brief required.
iii.
Pick your audience. We mail it.
Mail to your existing customer list, the segment your emails aren't reaching, or a targeted prospect list we source for you. We handle print, addressing, postage, and attribution.
02 / Why postcards, why now

Your best campaigns are invisible to most of your list.

75%

of your subscribers never open your best campaigns.

The average ecommerce email gets opened by just 25% of subscribers.

That means three out of four of the people you paid to acquire — who opted in, who wanted to hear from you — never see your best promotions. Promotions tabs, inbox fatigue, and declining deliverability swallow the rest.

Postcards don't compete with 300 unread messages. They land in a pile of 3–5 pieces of mail and get handled, one by one. You're not creating new creative. You're rescuing proven winners and putting them where they'll actually be seen.

Source: Klaviyo 2025 Email Marketing Benchmarks — average ecommerce open rate ≈ 32–38%, MPP-adjusted figures lower.
03 / Who it's for

Built for ecommerce brands that take email seriously.

If three of these sound like you, we should talk.

i.
You run regular email campaigns with clear winners and losers — you know which creative actually converts.
ii.
You've watched open rates drift down year over year, even as your list grows.
iii.
You want to acquire new customers without relying solely on paid social or rising CAC.
iv.
You've considered direct mail — but list sourcing, creative briefs, and print logistics killed it before it started.
04 / A note from the founder

I'm Jennifer. I've spent years watching small ecommerce teams do everything right on email — and still lose three-quarters of their audience to inbox filters and fatigue. Direct mail is the most underused channel in DTC, not because it doesn't work, but because setting it up is a mess.

Elaro Mail Engine exists to remove that friction: you share what already works in email, and we turn it into mail that lands. One channel. No new creative. Real delivery.

Jennifer Hines
Founder
Ready when you are

Let's see if your best email would make a great postcard.

Tell me a little about your brand and I'll come back within one business day with a free audit and next steps.

I'll respond within one business day.

Thank you — your audit is on the way.

I'll review your brand and come back within one business day with a custom audit. Check your inbox for a confirmation shortly.